Whenever you run a business, your customer is the one person that you need to impress. This fact is particularly true when it comes to the hospitality industry. If you want to open a hotel, you need to know how to make it flourish. These places don’t just become popular overnight. No, it will take a great deal of hard work on your part if you want to make it a roaring success. So, what should you do? Well, there are some secrets that most people won’t tell you about this industry. Here they are!
- Get excellent testimonials online
First of all, you need to promote yourself online. Some customers swear by the likes of TripAdvisor. That means that they will not book a holiday without checking what rating it has first. You need to make sure that you have an exceptional score online if you want to make big bucks. When your customers stay with you, you ought to encourage them to review you on the site. That way, you will see that you get more and more custom each year.
- Offer seasonal discounts
Throughout the year, it will pay to offer discounts. Sure, at peak times, you will want to charge the highest possible prices, but what about the rest of the year? If you want to encourage people to stay during the winter, you should offer them a discount. There are sites you can use, such as lastminute.com, where you can list your hotel. That means that you can offer people a stay in your hotel at a reasonable price.
- Make sure your team are efficient
An efficient team is a profitable team. When people stay in a hotel, they expect the service to be second to none. The moment one of your staff members lets a customer down; you have a problem. You will need to train your staff to the highest possible standards. That way, you will find that they work well together. You should have a large budget for training. The more you spend on training, the better the hotel will be.
- Get high-quality linens
What linens do you have right now? You know what they say, you can judge a hotel by the quality of its towels. If you buy cheap stuff, people will not appreciate the value of your hotel. Instead, you should choose some fancy linen that your customers will adore. West Point Home have a large selection of linens for hotel businesses. If you order these things online, you can get them in bulk. That means that they will all come right to your door. Easy!
- Offer on-site entertainment
When people stay in your hotel, they don’t just want a bed for the night – they want an entire experience. What can your hotel offer people that others don’t? What is your USP? If you want to impress people, you should get some on-site entertainment for them. You might want to have local bands play at the hotel or even hire a magician. Remember, you need to have a proper business plan if you want to be a success. If you work hard, you should have no problems.