In a heavily saturated market; building up a small business can be challenging. However, there’s still plenty of opportunities to succeed with your small brand, if you’re connecting with the right people in each area of your company. If you put enough effort into the strategy and planning side of your startup from the get-go; there’s no reason your fledgling business won’t thrive, and you could make an impact on the marketplace.
With an increasing demand for artisan and independent brands; there’s no better time to get out there and begin connecting with those who can help get your company off to a great start. The following are some ideas for those who are considering, or have just begun, a journey into business and want to become their own boss.
Your Potential Consumers
Without a consumer audience; you’ll have no business. Therefore, it’s vital to connect with those who you want to sell our products to. As you begin to market your small brand; make sure you’re visiting the right locations and choosing to get out there in person to meet customers face to face. Local events, pop-ups, and festivals are the perfect way to connect with your customers; you’ll have the chance to ask what they do and don’t like about what you offer, and you can progress accordingly.
Your social media platforms should be a place where your audience enjoy visiting, and appreciate what you post on their feeds. You can build on your following and brand ambassadors by ensuring you reply to comment, answer questions, and consistently engage in conversation with them. Remaining fresh in your consumer’s minds is the best way for them to remember to come to you for their goods, and not visit another brand or larger corporation. Focus on your friendly attitude and brand identity; customers don’t want a small artisan business to feel like a major corporation, so keep things fun and light to build appeal.
As a startup; you’ll probably be making your products yourself, or you’ll need to have a close working relationship with your manufacturers. For your items to be of decent quality and reaching your outlets in time; you need to ensure that you’re investing in reputable suppliers, and your supply chain is strong. You can look into small business funding to help you pay larger deposits and get the relationship off to a great start. Going with the cheapest option can often be a mistake; you want reliable suppliers who you can continue to utilize as your business grows, so spend your cash wisely. The same goes for your manufacturer; they need to be producing your wares in a manner you’re happy with. So build a positive relationship with them so that expansion is a breeze and you’re not searching for new avenues to create your products every year.
If you are selling to stockists and outlets that are selling your wares on your behalf; make sure that your margins give you enough to sustain your business and don’t let them take advantage of your company just because of your size. Again, the more positive and trusting the relationship is with people; the better your business will do, and you’ll have a secure future on the market.