Business

Could Your Business Benefit From Pay-Per-Click Marketing?

Chloe Harwood
Written by Chloe Harwood

As a business, you will no doubt look for ways to increase the revenue your firm generates. One such way is to invest in some marketing. For example, you might have a website that you use to promote your brand online.

You may even have social media accounts that help to drive traffic to your site. And some of those visitors may turn into paying customers! But one way to drive targeted traffic to your site is by using pay-per-click ads.

PPC marketing is something marketers have used for many years. It offers a good success rate, even for the smallest of campaigns. But, could your business benefit too? It’s likely that it will; here’s why:

You get faster results

Let’s say that your website only has five people a day visiting it. Sure, you could use other marketing methods like social media posts to drive traffic to it. And you might even work on a backlink campaign for your chosen keywords.

The thing is; all those options take time – and lots of money. PPC marketing is better because you get quicker results for your budget. You can target your audience. And, lest we forget, get to “the top of Google” too!

When you’re running a business, you don’t have time to wait for a return on your investment. You need results now!

Your results are measurable

One of the brilliant selling points of pay-per-click marketing is that results are measurable. In other words, you can find out what works in your campaigns and what doesn’t.

Other marketing methods seldom give you detailed reports on your spending. With PPC marketing, you can filter your results by various dimensions.

You’re not alone

With firms like Megaphone Marketing around, you don’t have to do your PPC marketing on your own. In fact, it’s preferable to use an expert to get your campaigns up and running. Why? It’s simple; to save on cost!

Those of you new to it could end up spending a fortune targeting the wrong audience! Part of the service you pay for with a PPC consultant is that your campaigns reach the right people. To be honest, this is something I learnt the hard way!

You make instant tweaks to your campaigns

Have you ever noticed that with some online marketing campaigns, changes can take ages? When you use a service like Google AdWords, any modifications you make are instant.

That’s good news if you’re working towards a deadline for a particular promotion. For example, you might want to extend the end date for a sale you’ve got.

You can target audiences that use mobile devices

It’s no secret that the number of people using smartphones and tablets is on the rise. Did you know, a large chunk of searches carried out on search engines aren’t via a computer?

You can tailor your PPC campaigns so that certain ads get shown only to mobile users. For instance, you may wish to offer a discount code to iPhone users.

So, when will try out pay-per-click marketing?

About the author

Chloe Harwood

Chloe Harwood