You may have the greatest product in the world, but if nobody is buying from you, then you know there are problems in your marketing strategy. No matter how small or large your business is, you need to take the time to implement a campaign to drive sales.
To help you, here are a number of ways you can market your product, ensuring you have the ability to promote yourself in the competitive marketplace.
Use mailing lists
Whether it’s through email or the traditional pen and paper method, send targeted messages to your customers. There are also ways to reach new people, so outsource your marketing to those who can help with business mailing lists. They have the resources to make sure the right demographics hear about your product, allowing you to focus on other areas of your business.
Create a user-friendly website
Your website will often be the first place new customers hear about your product, so make sure they have a good experience when they visit. As with any physical store, if your site is difficult to navigate, your customers will leave early and head to your nearest rival. It doesn’t matter how young your business is, if your website looks professional and is easy to follow, you are going to drive more sales from new and existing customers.
Make use of social media
Social networking sites are a fantastic (and free) way to get the word out about your product. Considering the millions of people who use sites such as Facebook every day, you can reach an infinite number of people by encouraging your friends, family, and customers to spread the word to their own followers. Post updates on new products, link to your website and communicate with your customers through the social media sites you use.
Advertise on local business directories
Promote your business through online directories, such as ‘Google My Business.’ This is a free platform to increase your online visibility, and attract your physical store to local people. SEO keywording will ensure your company ranks higher on the Google search, so include anything in your business description that will optimize your listing, such as your business address and product description.
Make a video
Many video sites allow users to broadcast themselves, but YouTube is the one you should focus on. Rather than trying to achieve your five minutes of fame, use video as a means to launch new products and provide walkthroughs and tutorials. Host the video on your website and social media channels, and set up your own YouTube channel. Of course, you may need to brush up on your presenting skills, so only upload your video when you have made something people will find interesting and engaging.
Reward customer loyalty
People love to feel valued, so make your loyal customers feel special with the occasional free giveaway and promotion. Word of mouth can play a large part in your marketing, so rewarded customers will share positive word about their experience with your business, and will remain loyal to you when they next seek to make a purchase.