Expert Advice For Selling A Clothing Range Online

Chloe Harwood
Written by Chloe Harwood

There are so many people selling clothing online these days that is it difficult to make headway. However, there are lots of tips and tricks you can use to cement yourself in the marketplace. Throughout the course of this post, you will learn a few techniques that could help you to succeed. The advice today comes from one of the top clothing sellers in the UK. She has been making a fortune by promoting her range online for the last three years. Take her suggestions on board, and you are sure to find yourself in the best position.

Buy mannequins before taking your photos

Packshot mannequins are essential tools for people who want to sell clothing. You will need to take lots of photographs. Mannequins will give people a better idea of how the clothing will look on a body. So, you should experience more impressive sales levels. Also, it’s worth employing the services of a professional photographer. That is the case if you don’t own a good camera, and you aren’t a creative person. In most instances, you will pay a few hundred pounds for their expertise.

Use online auction websites first

To judge the market, it’s always wise to use online auction websites. You won’t make as much profit from those domains, but that doesn’t matter. The level of sales you achieve will give you a good idea about the demand for your products. Sites like eBay expect you to pay fees for selling, and that is why your takings might be a little low. Even so, you will gain some much-needed experience. Just make sure you always send your products out immediately after the money hits your account. You need to build a reputation for being reliable.

Design a functional and stylish website

So long as you managed to sell lots of clothing on auction websites, you should move onto the next step. Designing a custom website for your brand is going to involve a lot of hard work. It needs to accurately reflect the image you want to put across. You can use any of the cheap website building services to keep costs low. However, you might want to pay a professional to make the final adjustments. They will know how to ensure your site is always converting leads. Again, you will probably have to spend at least a couple of hundred pounds. Those of you on a tight budget should consider using freelancers.

Offer free delivery

For whatever reason, consumers like to get free delivery. That is the case, even if the cost is recouped by inflating clothing prices. You should do that to impress your customers. Adding a couple of pounds onto the price of your products will mean the move doesn’t cost a penny. However, the people buying from you will feel like they are getting a better deal.

We wish you the utmost success with your new clothing business. Don’t get too disheartened if things don’t go according to plan. Over 50% of companies fail in their first year. You just have to dust yourself down, learn from your mistakes, and start all over again.

About the author

Chloe Harwood

Chloe Harwood