Business

Five Things You Need to Start Your Vlogging Business

Chloe Harwood
Written by Chloe Harwood

If you feel like you have a lot to share about lifestyle, fitness, and diets, or would like to provide free life hacks to your audience, and already have a website or blog, you might be thinking about setting up your vlogging platform. As you might already know, the future is visual, and Millennials prefer watching videos instead of reading 500-word articles. Below you will find a list of what you need to get started with vlogging.

1. A Blog

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Before you start creating your YouTube channel, you will need to have an established website or blog that you can connect with the new videos. While you can use the description box of your videos to talk about specific issues, you might want your subscribers to check out your professional bio and achievements, or even order premium products from you. You can embed your videos in your blog, and link to specific pages from your videos.

2. Social Media Accounts

Without a strong social media presence, you will have little or no chance of making it online. You should create related social media accounts that are linked to your YouTube videos. If you don’t have a strong presence and cannot give people a chance to connect with you in different ways, it will take you longer to break into a competitive market.

3. Research

It is also important that you check out the competition and what your market needs. If you are a fitness blogger, you will have to compete with thousands of other YouTubers. Find out what people are looking for in videos, and check out the questions they ask on different channels and forums. Signing up for customer forums related to your market can give you an insight of where you can find a gap to fill in the competitive industry.

4. A Good Quality Camera and/or Studio

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People expect you to provide a great value for free, and a decent camera will not cost you an arm and a leg. Check out the best cameras for vloggers and take a pick, so you can offer better picture and sound quality. If you create instructional videos, you should set the scene. Get rid of all the clutter. If you can afford to hire or create a separate studio for vlogging, it will be a great investment.

5. A Great Marketing Strategy

No business is able to succeed in the 21st century without a comprehensive marketing strategy. If you are a fitness vlogger, you should get help creating your HIVE Digital Strategy that targets the right customers, and provides you with an insight into what your potential customers are looking for online.

Starting up a vlogging business in not for the camera-shy. There will be moments when you will think that it is impossible to break into the market, and you look terrible on your videos. However, if you implement a comprehensive strategy and take advantage of social media publicity, you can build your vlogging empire from the ground up.

About the author

Chloe Harwood

Chloe Harwood