Business

How To Get More Clients For Your Construction Business

Chloe Harwood
Written by Chloe Harwood

It’s true that construction is in something of a boom time right now. After a few lean years, building work is back, and in a big way. Yet while there’s plenty of construction jobs available, that doesn’t mean that building firms can just sit back and wait for the work to come to them. After all, there’s plenty of work, but there are also a lot of firms willing to do that work. So with that in mind, how can you ensure that more clients choose you over your competitors? We take a look below.

Quality, Not Quantity

You’re going to have a lot of options when it comes to jobs to bid on. But just because there’s a lot of options, that doesn’t mean that you should exhaust yourself bidding on every job. Not all jobs are created equal! Some will be low budget; others might not be quite right for your skills and area of expertise. As such, it’s better to save your energy and only bid on the jobs that you really want. It’s much better to deliver one great bid on a single job, and then get it, rather than firing off ten and not getting any of them.

Diversify The Jobs You Can Do

You won’t be able to do everything in the construction world, but you can probably do more than you’re currently offering. Sometimes, you know that you’re able to complete a job but, due to lack of equipment, you’re not physically able to accept. Take tight spaces, for instance, which is usually a factor for most city jobs. Instead of automatically saying no, take a look at the available lift equipment that will help you work in tight spaces. You might, all of a sudden, be able to take a job that you would usually have to turn down. The more work you’re able to accept, the more work you’ll have; simple.

Display Your Feedback

This isn’t your first rodeo. You’ve completed jobs for private individuals and companies in the past, so why not use their positive feedback as the bait to draw in other customers? There’s nothing more powerful to a prospective client than seeing glowing feedback from a previous customer. Don’t let these positive words stay buried in your drawer; put them up front and center for all to see.

Don’t Forget Marketing

You’re dealing with construction materials in the real world, but you shouldn’t forget about your online marketing. When people need work, they’re going to be searching online for a company to work with. When you search for firms in your area, is yours one of the first that comes up? Are your social media channels updated regularly? All of these things will make a difference to the number of enquiries you receive.

Be Approachable

Don’t discount the power of a smile and down to earth attitude! Construction is a business where trust goes a long way. Show yourself to be an approachable, upstanding citizen, and you’ll be in high demand with your customers and community.

About the author

Chloe Harwood

Chloe Harwood