Every website owner loves to watch that delicious upward curve on their analytics screen. We relish and delight in high traffic, and anyone who says otherwise is lying. Of course, it’s important to remember that sheer numbers aren’t everything. You also need engagement, sales and conversions. But, that all starts with high traffic, and that’s what we’re exploring today.
SEO – Search engine referrals should power up to half your web traffic. If it doesn’t, then it’s time to tighten your search engine optimisation practices. It’s often worth consulting a digital marketing company when it comes to SEO. It is a much-misunderstood practice, and the wrong moves could penalise you. In general, you’re looking to implement sharp keywords that define your website. You’re looking for strong links from authority sites. Then you need engaging content that reaches the masses.
Headlines – First of all, if you’re not already harnessing the power of online content, now’s the time to start. If you are producing blogs, video and infographics, you’re on the right track. Now all you need to do dial up the levels of intrigue! The best titles and headlines grab readers’ attention and dare them to click on it. The more you tease, the bigger your click through rate.
Advertising – Sometimes, there’s nothing more efficient than a good advertising campaign. It’s something that every business needs in order to grow. The beauty of online advertising is that you can hone and define your audience. You can target the core demographics and highlight personality traits. For example, if your audience are fashion-loving 18 to 25-year-olds, use social media ads to target them. Host adverts on relevant fashion sites and ‘retarget’ those that have already visited your site.
Test and refine what works – As a website owner, you should always be monitoring your activity. Take a long, hard look at what content is working for you. Are the longer articles better at attracting readers or short blogs? Do videos perform better than infographics? Are most of your users visiting on mobile devices or desktops? Use this information to produce more of what works. Lose the stuff that doesn’t build traffic.
Social media – Social media isn’t going anywhere! It’s here to stay, and you should take advantage in every way possible. Start building and engaging with your core community. Ask them to share your content with others and spread the word. Find a platform that works for you and work to increase its reach. Studies show that Instagram has the biggest engagement of all social media platforms. Pinterest drives a higher percentage of traffic to sales too. Think about how you can use social media to drive more traffic.
Guest blogging – The Internet community divides over the effectiveness of guest blogging. We believe there is still a place for it when done correctly. Reach out to authority sites and pitch great stories to them. Don’t make it too promotional and refer to yourself in a natural manner. You’ll grow your reputation and web traffic via well-placed links.
Follow this advice and you’ll double your web traffic in no time! Have you got any secret tips that have worked for you? Let us know in the comments below.