Business

Increasing Sales: 3 Things You’re Forgetting To Do

Chloe Harwood
Written by Chloe Harwood

Do you have ambitions of increasing your sales? If you do, then I’m sure you’ve tried so many different ideas and tricks to get those number rising. But, I’m also willing to bet there are certain things you forget to do. Have a read of this article to find out more:

Target Your Existing Customers

Too many small businesses get caught up in the mindset that they need new customers to increase sales. No one’s going to deny that bringing in more customers can drive your sales figures up. However, it’s vital that you don’t forget about targeting your existing customers. Don’t forget about all those people that have already bought things from you and already know your business exists. It’s much easier to convince someone to buy from you again than to get brand new customers in. If you can increase sales through your existing customers as well as gaining new ones, then you’ll be laughing all the way to the bank! The easiest and most obvious way to do this is by rewarding loyalty and repeat purchases. Ensure your customers benefit from purchasing things from you. They could earn cashback on every purchase over a certain amount of money. Or, you can offer them special discounts that only loyal and existing customers get. This encourages them to come back and drives up your sales figures.

Accept Multiple Payment Options

A huge thing most small businesses are forgetting to do is accept multiple payment options. There are numerous merchants that only allow customers to pay in cash. In 2016, this kind of approach doesn’t cut it. More and more people are walking around without cash and like using different payment methods. At the very least you should have a credit card reader so you can start accepting card payments. I’d even go as far as to say you need contactless payment readers too as they’re becoming more popular. By accepting multiple payment options, you can increase sales as you’ll gain more customers. Think of all the people that considered buying something but couldn’t because they didn’t have any cash on them. Now, they can pay for things, and your sales will go through the roof.

Define A Target Market

If you want to sell as many things as possible you need to have a target market. Your business must sell something to a specific group of people. When you’ve got your target market, you will find it much easier to market your business and sell things to them. After all, they’re the people that will be most interested in what you have to offer. It’s far more effective than trying to sell things to every person on planet earth. Accept that some people just won’t be interested in what you have to offer and others will be. Focus on those people that will be interested, and you’ll soon see your sales numbers increase.

Now that you know about these three things you can stop forgetting about them and start seeing improved sales numbers in your business.

About the author

Chloe Harwood

Chloe Harwood