Marketing Methods You Might Not Have Considered

Written by Chloe Harwood

One of the key elements to running a successful business is to keep the revenue pouring in. In the early days, this can be a mammoth task. Gaining the momentum necessary to succeed long-term is one of the great challenges in business. However, it is far from impossible, and there are proven methods for making it happen. In this post, I am going to assume that you are in charge of your own business. I am also going to assume that it is a fairly young business. So what are some of the ways you can promote your new business? Let’s have a look at some methods which are effective, but don’t have to break the bank.

Social Media

These days, no run-through of potential marketing methods is complete without mentioning social media. Social media is probably going to become one of your best friends – if it isn’t already. The beauty of this as a marketing method is that it is a way of interacting with huge numbers of people. What’s more, you can be in contact with people from all sorts of demographics. This provides you with a fantastic opportunity for growth for your business. And the best thing about it is: it’s free! Social media is best when used frequently and interactively. In other words, respond to your customers and respond often.


Video as a medium is often overlooked, and yet it can be a powerful tool. If your business relies on a tricky concept or an innovative idea, then video might be for you. The great thing about using video for marketing is that it allows you to explain complex ideas in a simple, straightforward manner. And video is one medium which attracts all sorts of people in an engaging way. If you decide to use video for your marketing purposes, then be sure to make it properly. A badly made video is unlikely to impress many people. Use editing experts like to ensure the highest quality possible.

Trade Shows

For when you want to show off your wares to other businesses, trade shows are the way. The main benefit of a trade show is that you can approach customers and competitors alike. This can be useful for working out where your business stands in the current market. You would be amazed at how effectively you can draw in new customers, too. A solidly designed trade show stand can make your business really boom.

Street Art

Finally, if you really want to think outside the box, then consider this possibility. Street art can be a fantastic method for promoting your business’ cause. People don’t expect it in the same way that they expect to see advertising. The result here is that it tends to have a much stronger effect on the audience. Street art, done right, can provide a provocative and bold display. And this can be a real boon for your growing business. What’s more, your business will be supporting local artists. Everyone’s a winner!

About the author

Chloe Harwood