How Not To Scare Your Customers Off From The Start

Written by Chloe Harwood

When the idea of going into business for yourself strikes, it’s common that you’re going to want to get going as soon as you can and set your plans in motion. While that’s always the best way to be, it’s also only smart if you set up a foolproof plan first. Because in business, it’s important that you’re able to connect with your customers from the start. And if you rush your ideas, you may find that you scare them off instead. So, to make sure that you start off on the right foot, here’s what you need to do to impress and not distress.

Make Your Website Wow Them

Whether you operate fully online or you have a physical store, you’re going to need a website. Because everyone is online these days. But you need to do more than just set one up. It’s important that your website can wow your customers and keeping them coming back. To do this, you’re going to want to make sure that it’s not only easy to use, but that it holds relevant information, it’s informative and exciting.

Be Accessible

You should also think about the ways in which your customers can gain access to you too. Being accessible is a huge part of charming your customers and not pushing them away before they’ve even had a chance to get to know you. So think about what you need to do this. You could work with a mobile app platform or make sure your website is responsive, or even have a full range of contact options available. Regardless of what you do, you need to make it easy for your customers to reach you.

Kill Them With Kindness

Another key area that can scare off your customers is how you approach them. Even if you have the best product or service in the world, poor customer relations can lose you a lot of business. So you need to nail it. Go the extra mile with your customer service, think outside of the box, and always put your customers above your profits. Why? Because when you take care of your customers, your profits will take care of themselves.

Do What You Say You’re Going To Do

Likewise, it’s important that your business or your product (or service) does exactly what it says it will. Some businesses aim to underpromise and overdeliver, but in reality, many seem to overpromise and underdeliver. Instead, you’re going to want to aim to actually get it right. So many sure your product or service actually fulfills a need, and you will always surpass expectations.

Keep The Conversation Going

Finally, you should always take care of the aftercare too. Once you’ve nailed everything else, you don’t want to scare your customers off at the end. So make sure that you keep the conversation going with them on your social channels to make sure everyone is satisfied. Then, you’ll be able to work on keeping your customers and never have to worry about scaring them off.

About the author

Chloe Harwood