Business

Online Sales: The Sky’s The Limit

Chloe Harwood
Written by Chloe Harwood

When it comes to boosting your business sales, nowhere embraces the whole “the sky’s the limit” mantra more than your online operations. That’s the first step of increasing sales; it is being aware of what part of your business has the most potential.

Of course, that leads on to a whole new question: how do you go about it?

To help you answer this question and start seeing a spike in sales as quickly as possible, we have pulled together a list of tweaks you can make right away, and then go and buy a bottle of champagne at the end of the month when you see just how much your profits have climbed. Mmm hmmm, we’re that positive.

  1. Honesty Is The Best Policy

Nothing is more important to your overall sales strategy than writing honest copy, which is why you need to hire a creative copywriter with that in their arsenal. It’s essential to your reputation, it’s critical to building trust and it means you won’t get flagged up by the millennial BS reader (which is super sensitive by the way). Be honest, straightforward and approachable.

  1. Clicks Through Extensions

We’re talking about online sales here, and that means ad extensions are an absolute no-brainer. We’re talking about a big ad here, and a bigger ad means more places to click. Not only that, but it doesn’t cost any more. Yup, more exposure and a higher click rate for the same amount of money (#winning).

  1. Testimonials Mean Trust

Thanks to the facelessness of the online world, building trust with your customers has never held more sway. Basically, people have trust issues, and a great way of addressing this is by taking your satisfied customers and asking them for testimonials. It is about social proof. It is about showing potential customers that your existing customers are happy. That makes sales.

  1. The Awesomeness of Affiliates

What could be better than piggybacking the marketing efforts of someone else? Well, that’s exactly what affiliate marketing does. And one of the best ways you can get more out of this route is by using Kuala click tracking. Think of it as giving your affiliates the tools to thrive. That’s what it does. And that means more sales for you. Amazing.

  1. Money-Back No Questions

People are way more likely to buy from your online store if you offer a money-back guarantee that is more bulletproof than a tank. It taps into the whole “risk aversion” argument that consumers fall back on more often than not. People get worried that buying online is a financial risk. So, what you need to do is, take that risk away.

  1. Smooth At Checkout

If you want to be slapped silly by a stat, then hold on to your hats because this a good ‘un: $4 trillion dollars of online merchandise was left in online trolleys last year. Why? Well, a lot of the time it is because people haven’t got the patience for lengthy checkout processes. They want the “buy with one-click” thing. Call it the Amazon-effect if you like, it doesn’t matter. People want speed and ease when buying.

About the author

Chloe Harwood

Chloe Harwood