The Power of a Naked Product

Chloe Harwood
Written by Chloe Harwood

Have you ever been to a coffee shop that sells just coffee? There aren’t many around because people like to have a choice. They enjoy being able to add cream to their coffee, they want to control how much sugar goes into it and they like to know where the beans are from. Consumers are becoming more involved in the production process because startups understand how important it is to listen to feedback.

However, there are times when you can get by with just a simple product that isn’t covered in lots of extra toppings and additions. This is what we refer to as a naked product—something that isn’t marketed with a different set of clothes and something that becomes immediately clear when you lay your eyes on it.

Creating a Naked Product

To start with, there are a lot of psychological factors that go into a naked product. A naked product should be obvious in its use. For instance, a fork is considered a naked product because it’s not covered in instructions, it doesn’t need a complicated box and its use is immediately obvious when you see it. You know it’s a fork, you know what it’s used for and you can sell it as is.

Another good example is being able to sell a computer without having to explain all of its specs. Apple does this amazingly in most of their flagship stores. Their computers are laid out on tables and specialists walk around guiding people on how to use the product itself. They don’t cover it with fancy equipment, they don’t smother it with information and they let their potential customers get up-close and personal with the product, hence why we consider it “naked”.

Hopefully, this has given you some idea on what a naked product is. You need to design it in a way that people can get up-close and personal with it. You need to reveal all of the information, but you shouldn’t smother it with technical details. Sell your product by selling its intended use. Make it immediately obvious what your product is for, and you’ll see far more sales than if you were to cover it with all kinds of technical jargon and complicated terms. Just take a look at this article from to learn more about how to avoid jargon.

Marketing a Naked Product

It takes far more effort to advertise a naked product because you need to use subtle tricks to sell it. For instance, you can use colours to highlight certain things about your product and you can also use smells or scents. Take a look at if you’re interested in learning about how you can use the power of smell to sell your products. It’s essentially the same as using colours; you’re trying to evoke a certain emotion or feeling when people lay their eyes on your product.

The concept of a naked product might be difficult for people who are used to explaining their services and products with technical jargon and by covering their store items in information. However, once you grasp the idea of creating a naked product, you’ll find it can become much more profitable than trying to overload your customers with information about something.

About the author

Chloe Harwood

Chloe Harwood