Lifestyle

The Road To More Foot Traffic Is Right Ahead

Chloe Harwood
Written by Chloe Harwood

In a competitive market, it can be difficult to grab the attention of customers. We’re not talking about online customers here either because that is a whole different ball game. How do you get clients to buy from your business when you actually have doors that they need to walk through? We think the answer to this question always needs to start with curb appeal.

Killer Curb Appeal

Curb appeal is, somewhat unsurprisingly, what your business property looks like from the curb. This means that if you want to increase foot traffic to your shop floor, you need to think about making a great first impression. What does your business property say about your company? If you  have a modern building with a stylish design, it might suggest that there are contemporary products or services available inside. On the other hand, if your business looks shoddy and poorly maintained, customers might think your products are going to be cheap and inferior. That’s why property maintenance is so important. It’s a good idea to give your office exterior a new lick of paint every once in awhile. If this requires rope access, there are plenty of companies that can cater to that demand.

Magic Marketing

Okay, it might not actually be magic but it could certainly feel like it to customers. Particularly, with some of the latest innovative marketing tools available. For instance, did you know that you can put a sign or banner up outside your business that has an AR code? This means that when customers view the banner with their phone, it comes to life before their very eyes. It can do virtually anything that you want it to and you should think about contacting a marketing company about this possibility.

The promotion for your business doesn’t have to be related to the building at all. You can use guerilla marketing tactics too. By doing this, you turn the promotion into a show that captivates the audience and pulls them in. This might involve passers by being asked to participate in the event or simply an eye catching display.

USP

Make sure your business has a unique selling point that is visual and apparent. What that is, would be entirely up to you and we’ve seen some truly remarkable concepts in the past. For instance, there are businesses that use projectors to create a new image, logo or message on their building wall every week. Some even use them to promote new sales and deals available inside. It could also be a unique sculpture or art piece that is outside your office. This will make your company look attractive and successful to high profile clients. Essentially, the individuals who could take your company to the next level on the market.

Online into Offline

Although online marketing is a different playing field, you can still use it to promote a business presence in the real world. You can do this with contextual content that encourages online users to head to your store. For instance, a story on your website about a deal that is exclusive for high street shoppers.

With a little imagination and a lot of creativity, increasing foot traffic is wonderfully simple.

About the author

Chloe Harwood

Chloe Harwood