Business

Selling Your Handmade Jewelry Successfully

Chloe Harwood
Written by Chloe Harwood

When you’re looking for an idea to set yourself up in business, it’s natural to turn to your hobbies as a source of inspiration.If you have a particular talent for knitting, painting or making jewelry, then you already have an advantage over many people who will have to look harder for a winning idea.

Of course, just having the talent isn’t enough, and in order to turn your passion and your skills into a lucrative business venture, there are a few things you’ll need to know.

If you’re interested in selling your handmade jewelry, in particular, here are some tips to help you make a success of it:

Know your Stuff

If you want to convince people to actually buy the stuff you create, then you need to really know your stuff. You need to know which materials are best, and what every material you use is called, and you need to know the best techniques for creating jewelry that will stand the test of time.  This is important because it will ensure that your creations are of a high–quality, and that you can accurately describe your products to customers.

Display Your Creations Attractively

If you plan to sell your jewelry online on sites like Etsy, or even via your own business website, you need to create really amazing photos of your jewelry; photos that clearly show the details, catch the eye and make your pieces pop.

If you plan to sell offline, then investing in a few of these jewelry racks from Melvin Roos, and using them to simply, but attractively display your pieces is a good idea. It will make it easier for your customers to browse and maximize the amount of space you can use.

Create Great Descriptions

When it comes to selling jewelry, it’s fir to say that customers predominantly buy with the eye, but it’s still important that you create compelling descriptions of your pieces because, should a customer be undecided, language like ‘one-of-a-kind’ or ‘rare stone’ could just convince them to go ahead and make a purchase.

Offer a Warranty

Some people are wary of buying handmade jewelry because they wrongly assume that it will be of inferior quality to the typical pieces they can find in the local jewelry store. One way of getting around this is to offer a generous warranty on all purchases. This gives the customer some confidence that you know what you’re doing, and should anything go wrong, the issue will be sorted without incident.

Wear Your Stuff

If you’re selling locally, one of the easiest ways to advertise your pieces is to actually wear them. Every time you step outside the door, you should be wearing at least one of your own creations, and you should enlist your friends and family members to be the same.If the pieces are interesting, others will ask about them, and you’ll have some instant leads.

Creating a successful handmade jewelry business takes time, patience and talent, but if you do these simple things, you are much more likely to succeed in the long-term.

About the author

Chloe Harwood

Chloe Harwood