Succeed With Flying Colours: Using Colour Psychology In Business

Written by Chloe Harwood

We all have our personal preference when it’s comes to colours. However, certain hues may be able to help persuade us into thinking and feeling things due to associations with other objects of the same pigment. Here are just a few ways that you may be able to improve your business simply through colour psychology.

Your branding

If you’re thinking of creating a strong logo for your business or designing packaging, colours could be worth considering. Blue is often used by tech companies and shows dependability and trust. Reds, oranges and yellows are more often matched with leisure brands offering a sense of excitement and friendliness – they may be ill-suited for a more serious business, whilst blue may be ill-suited for a business wanting to feel fun. Green meanwhile can symbolise peace and health and is a common choice for medical and food brands.

Certain colour combos can also create feelings. Some may clash or affect readability. This is important to consider too as you don’t want to mix the wrong colours and put people off.

Your office décor

The colours in your office may also be worth considering as they may be having a subliminal impact on your staff’s productivity. Blue is known for its calming effect and might be ideal for workplaces in which concentration is required. Yellow meanwhile is thought to be better for creativity and ideal for social offices where brainstorming may take place. Red meanwhile is good for inspiring physical work making it good for a kitchen or a hairdresser.

The intensity of the colour is important – you may not always want a bold red or vibrant blue. A professional company such as GB painters might be able to recommend you the kind of shade you’re looking for. A paint scheme doesn’t have to be the only the way of implementing a colour of course – you could keep the walls a neutral white and colour co-ordinate the furniture instead.

Your clothing

The colour of your workwear can also play an important part in helping you with everyday business. Blue most commonly signifies trust, but may seem overly conservative in some creative professions where green and peachy-orange may be better choices. Red is a controversial choice of colour – it can suggest assertiveness making it good for a sales presentation or large talk where you want to demand authority. However, it may be threatening to some clients in many other roles. Neutral colours such as black and white are commonly used in many professions that may be more serious.

This colour psychology could be worth taking into account if you’re ordering in a uniform from a company such as Clothes2Order. Remember that you can also use pops of colour with accessories. If you want to come off persuasive, but a red suit is a bit too much, you could settle for a red tie. Similarly, women may be able to make use of shoes, lipstick and nails.

About the author

Chloe Harwood