3 Creative Ways to Boost Brand Recognition

Written by Chloe Harwood

If you feel like your brand could do with a much needed boost, there is help at hand. There are a whole host of different ways you can raise awareness of your business, but if you’re keen to really make heads turn, keep reading. In this blog, we take a look at three creative ways you can reinforce your firm’s identity.

  1. Sponsor an event

To increase your brand awareness, you could offer to sponsor an event. Having your firm’s name behind an event is a great way to reach out to a specific target audience and it’s guaranteed to make people notice and acknowledge your company. For example, you could choose to sponsor a sporting meet and provide the participants with sportswear featuring your logo and name. As clothing specialists Fire Label point out, branded wear is the perfect way to drum up publicity for your company, especially if it’s being seen at a popular event.

  1. Run social media competitions

From Facebook, to Twitter, to Instagram, there are a variety of social media platforms for you to use to your advantage when it comes to increasing brand awareness. Signing up to these channels is the first step, however if you’re keen to really boost your firm’s identity, it pays to be active and initiate interactions with potential customers. One relatively easy way to strike up engagement with your following is to run competitions. By giving people an incentive to ‘like’ or ‘share’ your posts, you’ll be able to reach out to a much broader audience, which in turn should boost your recognition.

  1. Open a pop-up shop

If you’re keen to create a buzz around your brand, you could open a pop-up shop. Whether you set up in a shopping centre or at an event, organising a temporary stall in a public area is bound to get you the attention you’re after. This marketing tool is a great way to draw in people who may not have found out about your company and the good or services you provide under normal circumstances. The spontaneity of your pop-up stall should also create a sense of urgency among passers by, and your unfamiliarity with most should mean people instantly want to find out more.

There are a multitude of different techniques you can use to market your company in an effective way, so why not put some of them into practice to see what they can do for your brand?

About the author

Chloe Harwood