4 Ways to Make Your Website Stand Out

Written by Chloe Harwood

If you’re as busy as most people in business, chances are you haven’t looked at your website in a while – and it is probably ready for a revamp. There are so many things you can do in terms of designing a website now, and it might be a bit daunting to be faced with so many options. However, if you stick to a couple of key points, you will be able to create a website that will stand out in a sea of other websites that might be advertising similar products or services.

1. Colour

Colour is an important component of aesthetics, and different colours can evoke different kinds of emotions. For example, green is commonly associated with wealth and tranquility, black is often used to promote luxury products, and red creates urgency and energy in prospective customers. Some colours also do not look particularly good when they are matched with others, so make sure you use a colour wheel or try out different colour combinations until you are satisfied.

2. Quality Images

High-resolution images are a good way to draw users to your website. Images are much more engaging than walls of text, so try to use the least amount of words possible to convey your message. The content of your images is also extremely important. Find something that fits with your company’s brand and personality, and then go from there.

3. Accessibility

You want your website to be as accessible as possible on as many platforms as possible. It is becoming more and more common to look things up on your phone or tablet, so make sure your website works no matter where you are. If your website isn’t mobile friendly, you might be missing out on a lot of potential traffic, as people usually don’t like to try and zoom in on a regular website when they’re looking for information on their phones.

4. Easy Navigation

Always keep your prospective customer or user in mind when you are designing or redesigning your website. The easier your website is to navigate, the more comfortable they will be when they use it. Conversely, if it is complicated and difficult to navigate, they will be more likely to give up and look elsewhere.

Website design can sometimes get awfully confusing, especially if you are trying it out for the first time on your own. There are plenty of tutorials and tips online that you can use, and these can be extremely helpful. If you don’t want to build a website from scratch, there are also a huge number of templates you can work off until you feel a little more confident in your skills. However, if you think your website might need some professional help, specialists in website design such as 4040 Creative can work with you to build the best website according to your specifications.

What makes a website stand out for you? Can you think of any examples of websites that you have really engaged with and been interested in? Alternatively, what makes you turn away from a website? Leave your thoughts in the comments section below.

About the author

Chloe Harwood