Branding Secrets for Furniture Manufacturers

Written by Chloe Harwood

Getting ahead as a furniture manufacturer is not always easy. After all, competition is fierce in this industry. You need to have a solid marketing plan, which is perfectly executed, if you are to stand out from the crowd. In this post, we are going to take a look at how to brand your furniture manufacturing firm successfully to ensure you win the lion share of business.

View your business as a person

It sounds strange, but it is a good idea to think about your business as if it were a person. So, if your business was a new person that just walked into the room, what would other people think about you? Would they want to approach you? Would you make a memorable impression? Just like a person, your associations, opinions, clothing / aesthetics, behavior, and other personality traits influence how you are perceived by others.

Give an insight into your manufacturing processes

Saying that you produce high-quality furniture is one thing, proving it is another. You cannot expect potential customers to simply take your word for it. If you want to build a strong brand that is associated with quality, you need to reveal more about the way your business works. This is a good opportunity to show off your passion, your team’s experience, skill set, and the machines you use. Companies like SuperFici America supply the furniture industry with custom machines, including brushing machines. If you use such products, don’t keep it to yourself. Showing that you invest in quality equipment and materials says a lot about your brand and the professionalism you uphold.

Choose your social media profiles with care

Being active on social media is a must for all businesses today. However, with so many social media platforms available, it can be difficult to know where to start. One of the biggest mistakes you can make is trying to be active on every social media platform possible. Instead, you need to concentrate your efforts on 2-3 networks. Make sure you choose social media websites that are likely to house your consumer base. Instagram is a great choice because it is picture-based, giving you the opportunity to really show off your products to full effect. Aspire to be honest and informal with your social media efforts. Social media should not be an endless string of promotional content. It should be a chance of you to show off your brand’s personality and for customers to forge loyal relationships by getting closer to your business.

Be authentic

Last but not least, be authentic. You need to ensure your brand is true to itself. If you try to be something that you are not, you will only end up giving off a confused brand image. People can see through the hype, and they will look elsewhere for a furniture manufacturer that lives up to their promises, rather than simply telling people what they think they want to hear. Be clear, honest, and enthusiastic about who you are and what you stand for.

About the author

Chloe Harwood