All business is about who you know, not just what you know. As a new construction business or a self-employed builder, you might find that your existing network is a little small. This means you could be missing out on potential employment opportunities, leads, and services that can help you improve the brand and how you work. Here, we’re going to look at how you build that network brick-by-brick.
Send your brand before you
A lot of your lead acquisition tactics might be more active, involving placing bids and getting in touch with organizations that you think might be in need of a good building business. But if you ignore the potential for inbound lead acquisition, you could be missing out on a lot more opportunities to profit than you know. Spend some time and money on building an effective brand through a website, search engine optimization, and even physical marketing like billboards or branding your vehicle. It can build brand awareness so that when the time comes to introduce yourself to a potential client, they’re already well aware of what you provide.
Know those you work with
Whether you’re an employer or a contractor looking for work, having resources to tap into that let you find the team you need is essential. Labour hire agencies can be a lot more efficient at quickly finding you that team, so don’t ignore them. Spend time getting to know who you work with and make sure they have your contacts, including subcontractors or those you subcontract for. You get the chance to prove yourself with your work meaning they’re more likely to consider you in future, and they may have a network of their own that could benefit you.
Use your trade associations
Likeminded allies in the industry are always going to be a worthy resource. Trade associations can pass on a lot of news about potential leads and bid opportunities. Trade shows can be even more valuable. Not only do they invite people in the construction industry, but often designers, architects and other sources of jobs that you might want to tap in future.
Keep your bridges sturdy
Don’t forget about your clients. They are always going to be your most reliable source of brand reach and power. Beyond the word-of-mouth marketing they can provide to their own friends and contacts, the power of good testimonials and reviews can help you solidify a reputation that lives up to the services you provide. As a general rule, avoid burning any bridges. If you’ve been employed in the past, having a good relationship with that employer could work in your favour if they’re looking for subcontractors to work with. Even if you don’t get along with someone you work with or for, keep it as cordial as possible. Beyond all else, you don’t want a reputation for being unprofessional.
A bigger, stronger network is going to help you find jobs, build your brand, and improve your reputation throughout the industry. Naturally, you have to live up to that reputation to sustain it.
