When you start a company, one of the first things on your mind will be how to attract customers. Perhaps you have an irresistible product or maybe you’ll be riding social media waves and clinging onto popular trends in order to get attention. You most likely have some kind of plan, and you’re going to execute it as swiftly and accurately as possible in order to promote your business.
After a while, you’ll start to grow your business and with some success, you’ll scale up your operations. You’ll be taking more orders, you’ll hire more employees and your social media following will likely grow. This is fantastic, but there’s an important point to remember that you have to keep in mind before going any further; don’t forget the finer details in your business.
What Are the Finer Details?
When you scale up your operations, your view on your company will start to zoom out and you’ll see it from a different perspective. When you first start and you only have a handful of social media followers, it’s easy to respond to their messages and you might even befriend them. When you only have a dozen employees, it’s easy to remember their names, their commitments and their hobbies.
However, when you grow your company, you’ll start to lose sight of these finer details because you only have so much time to work on your business. For instance, you’ll start to miss certain messages from your audience because you simply can’t reply to them all. You’ll also start to forget names of your employees and there may even be times when you don’t realise you’ve hired someone new because you just have so many members of staff working for you.
This is a normal part of growth, but it’s important not to forget your roots and to focus on the finer details.
How to Put Emphasis on Finer Details
Since there are countless ways to focus on fine details, let’s go through some of the more obvious ones:
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- Take an interest in your staff – Remember that your staff work hard for you and keep your company running, so taking a little interest in them even if you have hundreds is a good idea. Speak with them, greet them and remember to reward them for all the work they’ve done and the effort they put in to keep your business running.
- Remember past promises – Do you recall promising your customers that your company will be eco-friendly by using sustainable aerosol companies to deliver your cosmetics? You might not, but your fans certainly do. Any promises you make, regardless of how difficult they may be to keep, need to take priority or else your loyal customers will feel betrayed. Whether it’s keeping to your promise of being eco-friendly or constantly supporting products even if they’re no longer produced, make sure you deliver on your words.
- Never lose your core audience – Branching out to a wider audience by diluting your products and attracting a new audience is tempting, but if you lose your core audience in the process then you’re going to suffer the consequences. No customer wants to feel betrayed, they all want to feel valued and by ruining a product just to fit the needs or use cases of the masses, you essentially turn your back on them.
