The Complete Package! Making Your Product Look Great

Written by Chloe Harwood

The success of every business is down to many different factors, not least your product. When it comes to marketing your product, you need to have all the right things in place, but the important thing that you really need to make sure you have so it flies off the shelves is that the product looks great. So how can we make a product stand out, especially when there are more than 40,000 different products in the standard supermarket? Let’s have a look.

The Packaging

The appeal of the container should be down to the form and functionality of the item. So firstly, you need to make sure the product is in a safe to use package and has a practical angle. A great example is the Heinz ketchup bottle. When they made the transition from the standard glass bottle to the squeezy one, it improved their sales massively.

The Simplicity

This cannot be overestimated. The clarity and simplicity of the package will make it appeal if you have a lot of business on your package. To try and make it stand out you will succeed in being original, but not necessarily for the right reasons! The trick, especially when you are working with product labeling services, who will listen to every instruction you give them, is that you need to make sure that the style is very simple.

Is The Product Original?

This goes back to creating a great brand. If you have a lot of originality at the heart of it, combining this with the packaging, you will see your product fly off the shelves especially as there are hundreds of other brands and items competing for your customer’s attention. The best way to do this is to be honest, simple, and original.

Not “Blindsiding” The Customer

Don’t forget that’s when it comes to making a product stand out you are treading a fine line in how you present your product, because if you are presenting the item as something completely different to what its purpose, you may have people buy your product at the start, but they won’t come back! A very potent example is if you are bending the truth regarding the ingredients, this will cause irreversible damage to your brand, as well as your sales.

Creativity And Quality

Last, but not least, the packaging you need, in conjunction with the design, needs to be creative and high-quality. And as a clever and unique packaging idea will show your consumers the effort you have gone to make your product as high quality as possible this will plant the seed in your customers’ mind to buy the products regardless of how expensive it may be. And while cost is a big thing for a lot of people, if the product is that unique, people wouldn’t mind spending a little bit more money on the product.

It’s not just the marketing that appeals to the customer, but it’s these aspects you need to think about. At the end of the day, this is what your customer is taking home, not an elaborate marketing campaign!

About the author

Chloe Harwood