How To Design And Sell New Food Products

Written by Chloe Harwood

Bringing new food products to the marketplace always involves hard work. However, anyone could achieve that goal if they follow the right process. It’s vital that you don’t miss any of the steps listed on this page if you want to succeed. Overlooking certain parts of the job could mean you find yourself on the wrong side of the law. When that happens, government fines could cripple your operation. It makes sense to get everything right first time around if you want an easy life. For the purpose of this post, we’re going to focus on pasta sauce. Even so, the same rules should apply regardless of your product.  

Mess around with ingredients until you find something great

Before you do anything else, it is vital that you design an amazing product. You need an item that standard apart from the competition when it comes to taste. At the end of the day, you’re never going to make a fortune if there are better solutions on the market. Once you have a tasty sauce, make sure you test it out on your friends and family members. So long as they think it’s the best thing they’ve tasted, you can move onto the next step.

Pay for official testing of the product

All food products have to undergo certain tests by the food authorities. Depending on where you live in the world, that means you might have to contact multiple agencies. The cost of the testing process lands at your door. So, make sure you research the situation thoroughly and keep enough cash in the bank. It’s possible you might have to look for investors at this point.

Get ready for mass production

So long as all the tests were okay, you need to get ready for mass production. Some new companies decide to outsource the job to make things easier. However, you might like to rent a factory and employ some staff members. Just be aware that equipment costs are going to be high. You’re going to need the best sanitary mixer products available on the market today to ensure consistency. When all’s said and done, your customers will get used to the taste of the product. Any changes in the way it tastes could result in a drop in sales.

Strike deals with supermarket chains

The fastest and most effective way of selling your product involves striking deals with supermarket chains. You can still sell the item online via your website, but that isn’t going to make you a millionaire. Some of the biggest chain stores in the world have huge buying teams that meet with producers every single day. You just need to design the right pitch and arrange some meetings.

So, there you have it. You now know how to design and sell new food products for a living. Maybe it’s something you would like to try in the future? Perhaps you should spend some time digging through those old family cookbooks in search of the perfect recipe? Whatever you decide to do, starting a new business is always a positive thing. Just make sure you perform lots of research so you can spot any issues before they affect your operation.

About the author

Chloe Harwood