Doing It Digital (The Essentials Of Survival For A Modern Home Business)

Written by Chloe Harwood

For a modern startup, the home-based business model is a particularly appealing prospect. Whether it’s a localized service or selling universal products, the online audience holds the key to far greater success. Moreover, operating from the comfort of home can reduce the costs and the associated stresses of needing quick success. However, with competition levels fiercer than ever, it is very easy to get lost among the crowd.

Several aspects deserve your attention in this sink or swim environment. Focus on these hints below, and your hopes of staying afloat will be far greater.

Preparing Yourself For Business

Before launching yourself into the world of modern business, it’s vital that you get yourself into work mode. This can be achieved with the following:

  1. Build a home office that creates a physical working environment. Without this, you’ll struggle to perform to peak productivity levels while the work-life balance is sure to suffer too. For the sake of your personal life as well as your business, this step is crucial.
  2. Get into the habit of waking up, getting ready for work, and dedicating the right number of hours to the business. Being your own boss does create versatility, which may allow you to move away from the average 9-5. Nonetheless, a schedule is key.
  3. Set some goals. The pressure isn’t as high when working from home, but your resources aren’t limitless either. If nothing else, gaining the right vision will help with direction and motivation for many years to come.

Formulating A Solid Business Model

Before worrying too much about the ‘how’ of running a business, you need to consider the ‘what’. It’s likely that you’ll deviate from the planned path. Still, creating that route with these tips is key:

  1. Find a concept that you feel passionate about. It can be tempting to chase money, but a lack of love for the venture will stop you taking advantage. Besides, if you enjoy the work itself, the early stages where you don’t make much money will be less stressful.
  2. Research the marketplace to understand the competition and gain insight into the trends of your target market. Without customers, the business cannot possibly succeed. Knowing that your products and services have a place and purpose is crucial. And it will drive the venture too.
  3. Get fundraising and start taking control of budgets and overheads. The vast majority of startups fail, and it’s usually due to a lack of financial authority in the early stages. It takes time for a company to become profitable. Low overheads and a better understanding will serve you well.

Mastering Your Presence

Even if yours is going to be a local service, the digital audience is where you’ll find customers. However, this is only possible when you stand out from the crowd. Here’s how:

  1. Focus on perfecting the web development process. From ensuring content looks great on all platforms to supporting the site with strong SEO, every aspect is key. Data protection and other elements must be right too, but first impressions count for everything.
  2. Build a strong social media presence and connect with your followers. Whether it’s interaction through solid content or asking for their opinions, participation is vital. You must also think about PPC adverts, which can be tailored to geographic location. Familiarity is essential.
  3. Consider hiring a virtual office space. This creates a stronger presence by ‘being based’ in a prestigious location. Better still, the new HQ address enables you to display contact details without giving away your home information.

Satisfying Customer Needs

First and foremost, your business venture should be about the products. Nonetheless, consumers formulate opinions based on a number of factors. As such, you must also consider the following:

  1. The branding elements. If you don’t think it’s important, just look at Starbucks. People are more likely to buy frequently from a company they actively like and are often happy to pay more for it too. Even simple gestures like sending birthday cards can make a world of difference.
  2. The delivery process. When serving customers via online channels, the products must reach them fast and in the best possible condition. Given that you may not even see the stock due to working from home, the importance of this factor is greater than ever.
  3. The customer support tasks. Problems will occur, and some clients will have complaints or questions that need to be answered. A fair returns policy builds a solid platform, but you must also make yourself (or staff) available to talk or handle emails. Because if you lose a customer, you won’t win them back.

Those steps alone won’t suddenly turn your business into a billion dollar idea. Nonetheless, with those foundations of running a digital business in place, the road to success should become far smoother.

About the author

Chloe Harwood