There are so many different reasons why Ecommerce stores lose money. You might be making a few of these mistakes without even realizing it! Find out if your Ecommerce store is losing money by reading on…
Failing To Make Things Easy For Your Customer
If you’re not making things as easy as possible for your customer, you could be losing all kinds of money. If your buying process is too complicated, or your navigation is too difficult, chances are they will abandon their cart. Everything on your site should be consumer focused. You should aim to make it as easy for them as possible.
Failing To Target Correctly
Do you know who your audience is? You need to know exactly who they are and what they want so you can target them effectively. If you fail to do this, you won’t be making as much money as you could be.
You’re Not Marketing Your Business Properly
Having a well rounded marketing plan for your Ecommerce store is essential. Are you taking advantage of every platform out there? If you’re not using social media, for instance, you could be missing out hugely. Make sure you have developed a marketing plan designed to utilize every relevant platform.
Slow Loading Times
If your pages are slow to load, a customer could very well abandon you. Any more than 3 seconds, and customers won’t think twice about abandoning their trolley. A lot can happen in just a few seconds. Click the link below to find out more!
Infographic Produced By Red Stag Fulfillment