The Fundamentals Of Starting A Business

Written by Chloe Harwood

It can be the dream of all dreams for any entrepreneur. Being your own boss, seeing something you have created go to market, or offering a top class service like no other in the industry. However, it is never easy to start up your own business, which is why we see so many fail in the first year. But I believe that is because many people don’t consider the fundamentals that are essential to starting a new business. I thought I would share with you some of the basics. Perhaps it might help your to kick start you dream.

Make sure you have a business plan in place

One of the first things to do is to create a business plan. This is your starting point, and also your guide when it comes to growth and direction. It can be overwhelming to create such a document, when you may not know yourself. After all, things can change, and directions in which you go can be reversed, but the beauty of any business plan is that it can always be revisited and even revised to suit your current business needs, your strengths, and, of course, highlight any weaknesses. There are plenty of guides online to help you write up a decent business plan. Check out websites like for more information.

Think about the financial aspect

It’s important to ensure that you consider all aspects of the financial side. One of the first things to think about would be the investment you initially have to start your business. If you haven’t raised enough capital, websites like could help you. You also need to think about running costs and growth, and how you plan to reinvest in the future. After all, a business is only as good as the investment into the future.

Consider a decent marketing strategy that doesn’t cost a fortune

Marketing your company should be a priority from the start because you want to ensure that your new business idea gets off to a flying start. However, some marketing strategies can be costly like TV or radio advertising, and even things like direct mailers and email lists. But, you can take advantage of a marketing strategy that doesn’t cost a fortune, but could still drive results. Social media is a great tool for any business to take advantage of. It takes some time to set up your profiles and ensure that you upload regularly and with decent content. But your time and dedication will pay off.

Keep your overheads down as best you can

Finally, the last thing you want to be doing is spending money you don’t have, especially in the first year. It is always a good idea to try and keep the cost of your overheads as low as possible. Don’ employ someone to do a job if you can do it or outsource it cheaper. Make sensible decisions when it comes to premises or how much stock you hold.

I hope these tips help you out at the beginning of your journey.

About the author

Chloe Harwood