Google My Business
This is such a simple tip that won’t cost you a penny and will have a big impact. Make sure you set up a Google My Business account for your business. By doing this, you ensure that your business will appear in the local search results for the area you’re based in. It also means your business will show up if someone searches for it on Google Maps. This is essential for anyone that caters to a local market. If your business relies on local people to spend their money, you need to make sure they can find you online. If you don’t do this, you aren’t going to show up in the local search results on Google. More people use Google compared to any other search engine out there, so you have to ensure you create your account!
There are ways in which you can use signs to market your business without breaking the bank. It’s a very cheap way of getting your business name out there and seen by many. You can use yard signs or attach magnetic signs to your car. The purpose of signs is to get people interested in your business. You’ll want to create a sign that tells people a bit about you but not everything. So, they know the business name, but want to know more about what you do. The best marketing signs are simple. You don’t need to do a lot, just make it eye-catching. Use colours that are likely to draw in people’s attention, and make sure the font is readable. You could also place arrows on your signs to point people towards your business. It’s a sneaky way to generate a few potential customers for a very low price. You just have to pay for the signs and the printouts to attach to the signs.
Another free way to market your business is by attending business events. If you do a spot of networking in your area, you may find there are some business events coming up. These are opportunities for local entrepreneurs to show up and showcase their business. The event may consist of the host giving a talk about something and then the rest of the evening you’re free to mingle. You can subtly talk about your business to other people at the event and may even snag a few clients. Again, it’s free, so you may as well give it a try.
In general, digital marketing is a fairly cheap tool to use for business promotion. With Twitter, you can do a lot of your marketing for free. It’s free to set up an account and get tweeting to your target market. But, if you want, you can pay a little bit of cash to get more of an impact. You can pay to have your tweets promoted, so they appear on people’s timelines despite them not following you.
There you have it! Hopefully, these tips will help you promote your business without going bankrupt!