Get Out Of The Dark Ages! Tech For Your Business To Survive

Written by Chloe Harwood

It’s time to get over yourself if you haven’t got the most up to date tech and processes in place. Your business will get left behind, especially if you are brand new and have been trading for less than a couple of years. And while you may find ways to cut corners, especially regarding cost, such as outsourcing workers or hiring temporary staff, or even making the most of the freelancer pools online, there are things that you need to have in place on the technological fronts that will help you to survive the onslaught. So here are a few.

Cloud Computing

If you have been hiding under a rock for the last couple of years, it’s time to embrace the cloud and what it can do for your business in terms of its productivity as well as on the protection front. There are plenty of companies that provide managed IT services that are reliant on the cloud, if you have a look at and look at what services they provide, you will see that the cloud is a prominent part of how they and other IT services can help a business to grow. Using the basics like Dropbox or by running your own private cloud has been shown to be an indispensable tool in the running of any business because of its storage capabilities, as well as the ability for it to be accessed remotely which is a very big advantage for start-up companies that have limited funds.

Increasing Your Cyber Security

Especially if you are an established company but also if you are brand new, there is no place left to hide when it comes to protecting your business from the wave of terror that hackers bring. Cyber security has been brought to the fore again recently especially with the news about the National Health Service in the UK being hacked, resulting in major delays, check out for some information on the personal impact it had on people. It is vital for you to adapt to the latest trends and keep your ear to the ground for what is over the horizon especially if you are in the business of developing apps.

Automation In Marketing

Quite possibly the biggest time saver and life saver for every business is the ability to market to customers on a semi-regular basis without needing the manpower. This is why systems like CRM are so important and crucial for modern companies to use because it means constant contact with the customer and the ability to pre-program a specific marketing routine meaning that your business is, in effect, operating on a 24-hour basis. Automation is something that works very well if you’ve got a decent human input working behind it because people can tell the difference between an automated bot and a real person. Of course, we would all much rather speak to a real person, which is a salient point to take on board if you’re operating within the realms of customer services.

Technology is constantly pushing boundaries and is an essential component of your business, so you need to make sure that you are using it effectively and are keeping up to date with the latest technological developments. It’s the only way your business will make the cut.

About the author

Chloe Harwood