For business owners, social media provides the perfect way to market and grow your business with absolute ease, and at a cost to you of absolutely nothing. Throughout the years, some of the most successful businesses are those who have been smart enough to tap into social media marketing and have used it to connect with many clients, new and old, to further push their business.
Facebook is often talked about as the key to a successful social media marketing strategy, and whilst this is important, it is their sister site Instagram that I have always found to be much better in terms of giving your business exposure. The first step towards Instagram domination for your business is gaining more followers and here is how to do so.
Spending Money
I should begin with the options that are available to you if you wish to invest in Instagram, much like Facebook you can pay for sponsored posting on the site which will push your content to a wide range of people across the Instagram spectrum. In terms of investing, you can also buy real Instagram followers for your blog and through the use of several online services, you could significantly grow your Instagram following with a smart and ethical approach that will show your business off to many people.
Great Content
People often want a magic pill to cure their woes when it comes to attracting more followers on social media but unfortunately, this doesn’t exist. In fact, one of the best ways to attract more people to your profile, is actually very simple, make great content. Often we get lost in a world of crowbarring people to like your stuff but in truth, providing great content that offers value, is one of the best ways in which you can do this. Don’t ever underestimate just how crucial it is to provide great content on your page.
Calls to Action
Instagram promotion often heavily lies on the involvement and interaction of others and in order to bring this to your profile, you should use calls to action. A call to action is a post that asks questions or encourages viewers to act, ‘like if you agree’ ‘option A or option B’ for example are great ways of getting people to engage with your content which in turn will expose it to other people across Instagram.
Engage
Don’t be selfish when it comes to how you use Instagram, this is a community that you should be participating in and doing so is a great way to gain more followers. If you expect people to like and comment on your content, you should be doing the same on theirs and you will find that if you start seeking out people in your industry, and commenting on their content, that they will invariably start following you back.
Remember the community element of Instagram and the more you give, the more that you will receive.
