As the owner of a roofing company, you will no doubt be wondering how to grow your business. You’ve done the usual things of advertising and marketing. And you also offer reasonable prices for your work.
But, have you noticed that you just don’t quite have the competitive edge?
If you want to make your company a memorable brand in the roofing world, today’s your lucky day! Here are the secrets of making your roofing firm more appealing to prospective clients:
Sign up to quote comparison websites
As you offer a skilled trade, you should take advantage of what the Internet can offer your business. One example is to sign your company up to a quote comparison website.
You can then respond to requests from potential clients in a timely fashion. What’s more, you’ll increase the chances of getting new customers for little outlay.
Launch a slick website
It’s no secret that most of us go on the Web each day. Another well-known fact is many of us also use smartphones and use them to go online too. In today’s digital age, it’s crucial that your roofing business has a slick website for people to use.
You should ensure that it has a “responsive” design. In other words, it should work on a variety of devices and screen sizes automatically. I recommend hiring a web design agency to build your new site. That way, they can ensure your site design and content packs a punch!
Make sure you and your staff wear branded uniforms
Roofing companies often make one big mistake. They never use themselves as free advertising for their businesses! You should have some T-shirts and jackets created that have your company details on it.
That way, you’ll advertise your firm as you work and walk around. Did you know that many roofing companies gain new customers just by wearing uniforms? The cost to have T-shirts and jackets printed with your logo and company details is small. Especially when compared to other forms of marketing!
Show your customers you care about employee safety
Clients want to know the roofing firms they use make safety a priority. They don’t want to hire people that take no steps to create a safe working environment. Especially if that can affect their safety as well!
There are many ways you can show clients that you make safety a priority. Some examples include:
- Ensuring staff use fall protection equipment when working at great heights. Visit this site to find out what kinds of safety items your workers should use;
- Use scaffolding and “cherry pickers” instead of just ladders;
- Put up site safety notices that all workers should read before they start work.
As you can see, there are plenty of ways to use safety as a promotion tool for your business.
Offer your customers official quotations
The thing about roofing firms is that many will only provide estimates of their work. Money isn’t a limitless resource for people, regardless of their wealth. Customers want to know the exact price their roofing work will cost them.
A brilliant way to gain a competitive advantage is by offering quotes, not estimates. Of course, you should ensure you factor in unexpected costs. That way, you won’t work at a loss.
Thanks for reading today’s blog post.