The Importance of Social Media in Business

Written by Chloe Harwood

Social media is growing at exponential speeds, with millions of people creating new social media account every year, so it is not surprising that it has become an important marketing tool for businesses. If you own a business and aren’t taking advantage of social media marketing, we have compiled a list of the importance of social media for businesses.

Social Media Is Here To Stay

For those that believe social media is just a fad that will eventually die, statistics prove they are wrong.

The number of adults that use social media has jumped up from 7 percent in 2005 to 69 percent in 2015.

The use of social media on mobile devices has been increasing by 30 percent each year.

Over 2 million businesses use Facebook to promote their products or services.

With so many people using social media today, businesses can reach more people than ever before, and also don’t have to pay a fraction of what they did back when most businesses used traditional marketing methods.

Building Brand Awareness

Social media is a very powerful tool to help build brand awareness because of the reach it has. Small businesses that usually have a hard time getting their brand some recognition can use social media to improve their brand awareness in so many ways, by following some of these tips.

Finding Your Audience

Before you decide on which social media platform you want to use, make sure your intended targets use the same platform. This can be done by searching for conversations about the product you’re trying to sell and the industry.


Once you have figured out which social media platform you target audience uses, you should try to grab their attention with eye-catching visuals, which can be done by making sure you have videos and images on your social media channels that people will share, which will increase your brand awareness.

Start Conversations

Social media is a great way to interact with your target audience, but some companies don’t take advantage of it. You should talk to your customers and listen to their feedback. You also shouldn’t be afraid to show your personality and have a little fun with your audience.

Track Your Statistics

It is impossible to know if your social media campaign is effective if you don’t track the information you have, which is why this is very important. Most social media platforms provide tracking tools to help you determine if your campaign is effective or not.

If you’re interested in using social media marketing to improve your business, it’s always a good idea to get the help of professionals to make sure you are properly set up. Click Consult is one of the most respected social media marketing firms around, and they will guide you through everything you need to know about social media marketing and help you turn your business around.

About the author

Chloe Harwood