Getting people onto your website is only half the battle; you then need to work out exactly how you are going to keep them there. After all, the majority of people who quickly leave your website will never return.
Of course, if you are struggling to get them there in the first place, you may need to enlist the support of dispensary marketing from Ignite Digital. But this article is here to give you just a little more insight into how you can keep people on your site and increase the likelihood of turning them into loyal customers.
Create Content Which is Easily Scannable
Putting good content up on your website is an important part of SEO, but once people are on your site it will be human eyes which are scanning the words on the page rather than a robot. The type of reading which people do online is totally different to the type that they do for pleasure. They want to be able to get the information that they are looking for quickly. Start by making the content literally readable with a nice font and adequate spacing. Next, break up the content into short paragraphs, as well as using plenty of subheadings. Bulleted lists can also be highly useful in conveying information in a short and snappy way.
Use Calls to Action
The calls to action on your website are what will lead people from one page to the next. Think about what you are trying to get your website users to do and what sort of journey you are trying to take them on. The best calls to action are clear and concise. And they also need to sound friendly rather than being like barked orders. On a similar note, you should also make sure that you have your contact information clearly listed so that people know how to get in touch with you.
Create Video Content
While people may not be willing to read reams and reams of copy on a page, they are much more likely to watch a short video. Put one on the homepage which sums up exactly what your company does in a short and concise way. Of course, you need to make sure that it is professionally produced as people are unlikely to stay on a video which looks like it has been produced in an amateur fashion.
Reduce Page Loading Time
People are simply not going to wait around for pages which seem to take a lifetime to load. In fact, as attention spans get shorter and shorter, it is increasingly essential that your pages load quickly. Image compression plays a big part in this, so make sure that oversized pictures are not causing delays. You should also look at any animations or graphics which are taking up more time than they should.
Keeping people on your website needs to be a major priority of yours whether you are a blogger, business owner or a freelancer.