When we go to a bad business patch, where sales are low, it can feel like a cloud that is spelling a lot of the darkness over business for the foreseeable future. There are two options to help you survive this, you can either take the opportunity to invest more back into your business, which may cripple you financially, or you can start to leverage the existing customers you have. Customer retention is a common approach many businesses use because it’s taking advantage of an already solidified relationship. And while you may think there is no point in going back to customers you’ve already sold to, there are some customers you haven’t spoken to in months. So, how can you leverage these customers?
Give Your Business A Makeover
Are you selling products that are behind the times, or are you making poor progress because you don’t have a contemporary look? Many companies who struggle to retain clients can always benefit from giving their business a makeover, either via their website or by selling new and dynamic products. So, is there anything you can do to your existing products to make it relevant to your current customers? It’s not even the products you have now, you could modify old products to make them more in keeping with the modern age.
Show Them You Are Thinking About Them
If you haven’t engaged with your customers in such a long time, maybe it’s time you should do this! A very simple approach to take is to send a message out to a customer on their birthday. Many businesses do this with an offer attached. It’s a great way for you to entice customers back into your store. The trick is keeping yourself at the forefront of their minds.
Ask For Some Feedback
It’s simple, sometimes customers don’t engage with the business because there are some aspects they don’t consider user-friendly enough. Taking advantage of services provided by the Miva ecommerce platform or other suppliers that can give your brand and image a makeover, will benefit you no end. Maybe your online services leave a lot to be desired, but if that is the case, it’s important to start making these changes to give your business that vibrancy that it once had.
Make Them Feel Exclusive
We all like to feel special, so why don’t you take advantage of this and invite your best customers to a private event? By inviting a handful of your best customers to an upmarket hotel where food is provided, this will communicate to your customers that this is an exclusive event that will make them feel special.
Customer retention is a topic that comes around if so often, and if you’re going through a bad patch, it’s these testing times that you have to go back to the reasons that your business became successful in the first place. Investing in new approaches can help, but it does feel like high risk on occasion. By going back to these customers that made you who you are is a safe and sensible option.
