Make Google’s First Page A Priority Goal For Your Business

Written by Chloe Harwood

As a business in 2015, we’re sure you’ve got plenty of goals and targets. But, we’re here to convince you to add one more to the list. It’s time to make Google’s first page your priority goal. Google is the gateway to thousands of visitors who are actively looking for your service. So, why exactly should you make this a priority? The answer is simple: 70% of Google users never scroll past the first page. If you’re not on the first page of Google, you’re missing out on a lot of business. Keep reading to discover five more compelling reasons!

SEO never ends – A lot of website owners tell us they tried SEO techniques, and it didn’t work. Well, that’s because search engine optimization is an ongoing process. It never ends! If you tried it for a month or two in 2012, you can’t expect to see recent results. Google update their algorithms on an annual basis, which means you need an ongoing approach. (To see a full history of Google updates, visit You need to put in the time and effort when it comes to SEO. If you’ve tried it in the past, it’s time to pick it up, and start again.

Increased visitors and sales – Quite simply, you’ll unlock thousands of additional leads and visitors. That means more chance to convert people into paying customers. We’ve already explained how 70% of people don’t scroll past Google’s first page. 30% click on the very first link! If you make your way onto the initial page of results, you stand to boost your sales by a significant margin. If you run an online store, this is crucial!

It’s cost-effective – A lot of website owners will point to their huge social media accounts. They’ll identify their advertising strategy, or the effectiveness of their sales calls. These are all great marketing techniques. But the truth is, SEO is still cheaper. Getting on the front page of Google will send thousands of potential customers to your site. And, they’ll do it a fraction of the price of advertising or sales calls. If you want to find out more about the potential ROI involved in SEO, visit

Professionalism – Of course, it’s not all about sales figures and numbers. A presence on Google’s first page also gives you the appearance of professionalism. When potential clients Google your brand name (which they will), they expect to see you on the first page. If they find you four pages deep on the search results, alarm bells will start to ring. First impressions count for a great deal in business. Make sure you’re making the most of yours.

Your rivals are doing it! – Is there any better reason than this? Your rivals are already putting SEO at the heart of their marketing strategy. They’re making it a priority. That means they’ll stretch out further and further away from you. They’ll snatch that 30% of customers who only click on the top link. Where does that leave you?

SEO is a crucial part of your digital marketing plan in 2015. Make it a priority, and set a goal to dominate that first page of Google.

About the author

Chloe Harwood