Marketing: Alternative Ways to Sell Your Idea

Written by Chloe Harwood

One of the main trials and tribulations of starting up a new business is trying to get your message heard. Fear not: many people have been exactly where you are before. The good news is, many of them have succeeded, even when others thought they would fail. You, too, can succeed in selling your idea, as long as you are determined enough. However, you might find yourself wondering if there are any alternative methods for marketing. Perhaps you feel that you have already exhausted the traditional routes, and you would like to branch out and try something else. Fortunately, there are plenty of alternative options available. So let’s delve right in and look at some of the most original and most effective.


Merchandising has got something of a bad name in recent years, especially among certain circles. However, nothing can change the fact that it is one of the single most effective means of promoting a new business. It is also surprisingly cheap. It’s a simple matter of producing a few different household items with your business’ name on, and getting them out there. The trick is to go for those items which people need and use everyday. The more subtly you can ingratiate your merchandise into people’s everyday lives, the more effective it will be as a means of promotion.


If you have something a little more complex to try and get across, then this might be the choice for you. With an exhibit display, you can show off everything that is fantastic about your company. At the same time, you can take the time to explain in detail anything which is difficult to get across in other media. This is a great opportunity for all those long sentences which didn’t make it onto posters and into emails! When it comes to drawing people in fast, there are few more effective methods. For more info see Steelhead Productions.

Affiliate Promotion

This one is commonly overlooked today. Part of the reason for this is that new business owners are under the illusion that they are not established enough to be able to partake in it. However, nothing could be further from the truth. With affiliate marketing, you use the resources of another business to further your own interests. Of course, this requires a partnership with such a company. But as a new startup, you should be looking for ways to achieve that anyway. This is a great way to kill two birds with one stone. You get a valuable partnership, but you also get your message across to a wider audience.

Street Art

Gaining more and more popularity in recent years, thanks to the likes of Banksy, street art is also viable for marketing purposes. Many businesses are doing this, and the results can be surprisingly effective. In terms of gaining the attention of lots of people in a short amount of time, this is second to none. Not only that, but you will also be supporting some local artists in your area – so everybody wins.

About the author

Chloe Harwood