Are You Paying Attention To The Competition?

Written by Chloe Harwood

Those who want to truly succeed in the world of business must have a competitive stance. If not, there is much less chance of being able to win out over others, and that will almost certainly mean that the business will not achieve what it might otherwise be able to achieve. But being competitive is not everyone’s basic nature, and not all entrepreneurs set out to do business in this way. If you are like many of the people starting up new businesses today, you just want to do your thing, without worrying about the rivals around you. That is honorable, but you are going to have to think about the competition at least a little if you want to do well. Let’s take a look at some of the ways you can get ahead of the competition.

Know Them

The most important thing to try and do is to understand and know your competitors as best as you can. Understanding those you are competing with is a vital first step in being able to properly compete with them with all that you have. But the obvious question here arises of how to actually get to know your competitors. Above all, it’s just a matter of being observant. Pay attention to what it is what your rivals are doing, why they are doing it, when they do it. The more that you watch them, the sooner you will be able to discern what they are up to, and before long you will be able to almost pre-empt their next move. This is a powerful position to be in, so it is worth the time and effort needed to get there.

Best Them

Once you start to get a good idea of what they are going to do next, you can try and beat them to it. Beating your competition at their own game is hugely satisfying, and one of the best things you can do to further your own business. Of course, you need to be careful here and make sure that you don’t overstep the mark. You are seeking to one-up them, not steal their own intellectual property or annoy them too much. Get the line right here, however, and you will be able to steal customers away from them and keep them for yourself. The act of learning how to beat your opponents is going to be crucial for your business being as successful as you would like it to be, so this is worth trying to do as early as you can. The more practice you have with this, the better, so start now.

Claim More

When you watch what your competitors are doing, you will start to see that they are claiming certain things within their marketing. The quality of these claims should help you be able to find an angle in which to appear better than them. If they are claiming low prices, for instance, you can almost certainly claim better quality, and in that way continue to gain the upper hand. This process requires a close attention to the many different aspects and realms of marketing, from online marketing to print and so on – even word of mouth becomes important at this stage. As long as you are always upping their claim, you are on the right path – and before long you will see that it becomes a game of trying to outdo each other as best as you can. Win this game, and you will remain on top.

Provide More

It’s not just about what you are claiming to do, it what you actually do. In fact, what you actually do is in many ways much more important. If you want to remain at the top of the food chain, then one of the best things you can do to stay there is to go out of your way to always provide more and more for your customers. Having this kind of positive, extra-mile approach to customer service is very often what puts you straight to the top of the pile, and it’s something you can always be working on to improve. Try and keep your focus on always providing more and more, and giving better and better service. In this way, your company will more or less speak for itself, and that will mean that you are more likely to automatically be regarded at top dog. This will mean you won’t have to worry so much about your competition, and your marketing, in order to remain the best.

About the author

Chloe Harwood