Personal Brands Are The New Currency

Written by Chloe Harwood

The biggest shift in modern epochs has been the tectonic shift toward the gig economy we are now leaping into with both feet, and the reason this has been such a big shift is to do with the options it gives entrepreneurs, solopreneurs and freelancers. People can leap between ideas, startups and jobs so fast, like frogs on lily pads.

This is not a bad thing. Not by any stretch of the imagination. However, what it does mean is your personal brand is more important than ever. It’s sort of the new currency in the world of entrepreneurship. It’s the message you give off to people and entering the market without a super-strong one is going to make the rest of your journey toward success-ville an uphill one.

That’s why we have pulled together some epic tips on how you can create and grow a personal brand that people will want to know more about.

  1. Perfect Your Platform

The first step in creating a personal brand is getting yourself a wicked good website, somewhere you can create your virtual platform to sing from. There’s no other way of saying this: your website should be your name and your website should be built by the best custom website design services you can get your hands on. You’ll then want to link this up with social media accounts so that your brand has somewhere to share your voice.

  1.  Strengths & Weaknesses

This may be pretty cliched, but you can’t hope to push toward success without knowing what you rock at and what you, for want of a better word, suck at. Think back across your career and consider the characteristics and strengths you’ve developed. If nothing leaps out at you like a salmon, then you should try thinking about that one thing that people say you rock at. If you still can’t grasp it, go and ask these people.

  1. Perfect Your Strengths

The second you have worked out what your strengths are, you need to make it your mission to perfect them. The aim of the game is to become the expert voice in whatever area you are in. No one knows everything, which means you can keep learning. Make sure you are.

  1. Sharing Is Caring

Learning is just half the game; the other half is sharing it as a means of helping others. Luckily, this can be done through a whole kaleidoscope of different ways. You could have a vlog and do it that way, or make your Instagram your big thing, or write a blog that people will love to read – anything that will help you gain more and more exposure.

  1. Know Who You Are

One of the most important parts of boosting your personal brand is finding your own style; it’s having your own voice and your own way of doing things. Following the crowd will not work on this one. You need to use your uniqueness, idiosyncrasies and quirks to land the clientele you desire. Find your own thing and stick to it. Forget about what everyone else is doing.

About the author

Chloe Harwood