You’ve probably heard the phrase “there’s an app for that” or “there’s an app for everything”, but is it actually true? The definition of “everything” is different from person to person because it depends on what that certain something is. For instance, there’s no app that will give you a million dollars after tax for nothing—that’s ludicrous. This means that the definition of “everything” needs to be cut down a little and should only encompass things that we actually want to do with our phones.
For instance, it wasn’t long ago that people were hoping for a way to bring out their phone and call a taxi with the push of a button. Now that Uber exists, that’s a reality. What this tells us is that if there is a consumer demand or need that can be met in a practical manner, an entrepreneur will meet it.
Providing a service that people need
In the case of Uber, they strike a chord with consumers because their phone app is incredibly easy to use and it provides a much-needed service. It uses your GPS location as a pickup spot and you can even change it depending on where you are headed. You simply input the location you want to travel to and in minutes, your driver will pull up and be ready to take you to your destination. Not only has Uber revolutionised the private transport industry, it also created many jobs and made it easier for people all over the world to travel. People wanted this type of service and Uber capitalised on that need, hence their immense success and rapid expansion into many countries around the world.
Providing a better service
There comes a time when people get fed up of existing services and they want something new to get the most out of their smartphones and tablets. This is why developers all over the world are constantly trying to innovate and improve on services and apps that already exist because they believe that they can make something better and overthrow their rivals. Depending on the type of app they make, they can usually be successful unless the app they are trying to replace is constantly updating and innovating as well. For instance, there have been many chat applications that have tried to take the throne from WhatsApp, but many of them have been unsuccessful in the west, but some applications have overtaken WhatsApp in different regions. For example, Line is extremely popular in Japan and WeChat is the preferred chat app for China, meaning there is always a market for replacements.
