The Technophobe’s Guide To Running A Modern Business

Written by Chloe Harwood

It’s pretty much impossible to deny that technology has officially taken over the world. Don’t worry; it’s not quite as apocalyptic as it sounds. The truth is that technology has changed just about every aspect of modern life, and mostly it’s been for the better. People can now communicate more easily than ever before, they can shop from the comfort of their own homes, and any information that they need is right at their fingertips. Of course, few things have changed more because of technology than the world of business. If you’re a business owner, then you’ve got to be ready to embrace technology unless you want to end up left in the dust by the competition. However, if you’re not that well versed in the tech world, that can be pretty intimidating. With that in mind, here is the technophobe’s guide to running a successful modern business.

Only use what you really need

There’s a temptation among new business owners, especially those who don’t fully understand technology, to find out what other businesses are using and just fill their offices with that. The problem with that is that you’re bringing in technology without really knowing what you’re using it for. In the same way that a three door hatchback doesn’t need the engine from a Formula One car, your small marketing company doesn’t need huge databases and the world’s most powerful processors. Make sure that you’re only ever bringing in technology that will actually benefit your business.

Provide training to your employees

Your employees are the ones who are actually going to be using the technology in your business, so it’s incredibly important that they are properly trained in how to do so. Otherwise, you’re going to end up with a lot of confusion, mistakes being made, and a serious drop in productivity. Sure, training might involve an investment of both time and money, but the trade off is that you have a workforce who fully understand how to use all of the technology that can actually help your business keep up with the competition.


Of course, if you’re really struggling to manage the technology in your business then one of the best things to do is to outsource certain tasks to outside companies. Things like IT support are invaluable because it allows you to focus on the day-to-day running of the business, rather than getting bogged down in worrying about digital downtime and data loss. Putting things in the hands of the experts means that there’s a lot less pressure on you to make sure that everything is working as it should.

Technology might seem pretty complex and intimidating but, in reality, it’s a lot simpler than you might think. The best thing that you can do is to do as much research as possible. Luckily, thanks to the internet, you can look up just about anything you want to know. You’ll find the whole things start to make a lot more sense very quickly.

About the author

Chloe Harwood