Keeping your clients happy is the best way to ensure they give positive reviews and spend more money. The processes you need to follow are the same for almost any industry. It’s all about delivering the service you sold as described. Also, there is no getting away from the fact that things will go wrong from time to time. Your ability to deal with those issues quickly and efficiently will make all the difference. So, let’s take a look at just some of the ways in which you can turn your client’s frown upside down this year. I won’t have time to cover everything, but I’m confident I can point you in the right direction.
Make sure you always meet delivery times
Whether you’re selling products or services, you should always try to meet expected delivery times. If you operate a business in retail, that could mean using backup couriers to deliver orders when someone else lets you down. If you’re working in the construction industry, it could mean making sure firms like Pirtek are always on speed dial. You never know when mistakes made by other people could start to create a negative image of your brand. That is why it’s essential you always have a plan B. Maybe your manufacturing plant has to stop running due to a mechanical issue? That’s not a problem if you prepare and make the right contacts in advance.
Provide first-class customer service
Customer or client service is imperative if you want to take your company to the next level. People might wish to get in touch for a variety of different reasons, and so you need to provide them with a suitable facility. Perhaps they just want to ask questions or check progress? Either way, you must make their lives as easy as possible. Publish useful telephone numbers and email addresses at the very least. You can also add a live chat feature to your website if that is more convenient. The guys at Zopim and similar firms have championed that move for years. It allows people to contact you while they’re browsing your products or services. So, it could help to encourage a sale if you deal with their query correctly.
Beat your competitors on price
The last thing anyone wants is to spend money and then discover they could have got a better deal elsewhere. If that happens, your clients are likely to choose one of your competitors in the future. So, you need to perform a lot of research into standard industry prices. Try to make sure you are always slightly cheaper than the nearest competing firm. Just don’t make the mistake of undercutting them too much or you could have a price war on your hands. While you should always try to steal the lion’s share of the market, you don’t want to go head to head with anyone.
I hope you’ve learned something interesting today, and that I’ve managed to assist you in keeping your clients happy. As I said at the start of this post, there are a million and one different ways to make that happen. So, now is the best time to use some common sense and keep your ear to the ground. That is the best way to ensure your clients come back time and time again.
