Using The Internet To Boost Business

Written by Chloe Harwood

The internet is a vital resource in today’s world. People use it for all kinds of things from online shopping, to keeping in touch with friends and family. With the advent of communications tools like Skype, it is easier than ever to reach people no matter where they are. One major area that can hugely benefit from online facilities is the world of business. There are lots of different ways in which the web can help a business grow. It can increase efficiency and speed up workflow.

Amazingly, there are a great number of companies that have not tapped into this great means of conducting business. This could be due to any number of factors. The most common reasons why not are discussed below.


Compared to the length of time that the business world has been around, the internet is relatively new. Despite the fact that it has been tried and tested and seen to be a success, there are those who are wary of using it to help their organisations grow. As with any revolutionary changes in the world, the web has it’s share of horror stories. They range from tales of leaked information, to stolen details and fraudulent activity. Rest assured that in comparison to the amount of safe dealings that happen every second, the problematic elements are low in ratio.


A great deal of the companies in operation over the globe have been so for decades, even centuries in some cases. Things like import and export have been going on for over a thousand years. Some people take a stance of ‘if it ain’t broke don’t fix it’, but that mindset doesn’t really stand up in today’s markets. If people don’t try new things and take risks then they can never know if something is right for them. The web can be daunting, especially to older generations of people who see it as the preserve of the young. However, the internet is there to serve us all, and it can make running a business a lot easier, if used correctly.

Those are just couple of factors that could bring about reluctance to adopt this incredible tool as a business aid. The facts are proven. If a company takes advantage of all that the net has to offer, they will no doubt see a surge in activity. Their entire will change, almost alway for the better.

Here is one example of how you should be using the web to enhance your business prospects in today’s world.


Twitter is a fast and easy way to reach out and connect with potential new customers and clients. Consider how long it takes for someone to send and receive a tweet. It is instant. Now think about how long it takes to compose and send a letter to a prospective client. Consider the limitations of a phone call. Think about how costly a press release could be to create and disseminate. Now imagine doing those things through Twitter. You could reach a worldwide customer base in seconds. With the help of an agency for translation services, you can communicate with people in their own language.

You can send a message about what you do and effectively give a product demonstration. You could send over a link to your website and have raised orders as a result in hours, minutes even. All from the comfort of your office. You don’t even have to hit the road to make new contacts, they are waiting for you online! If you are unsure about using the internet for your business, hire someone who knows what to do. There is a wealth of opportunity out there, get prepared and go claim some of it as your own.

About the author

Chloe Harwood