Using Technology to Make Your Business More Responsive

Written by Chloe Harwood

Flexibility is important in business. Whether it’s adapting your website to the customer’s needs or reacting to their needs before they even realise it, we all need to use technology in order to gain an upper hand over our competitors, and being responsive is usually the first thing we have to consider.

Responsive design in business is everywhere, but here are a couple of situations where it really shines and can have a huge impact on the success of your company. It will require a lot of technology investment to pull these off well, but it’s definitely worth your time.

Responsive Design in Websites

Responsive design is something that a lot of web designers are now advertising and talking about. It essentially means turning a website into something readable and simple without going through too many hoops or recreating the website for mobile or tablet devices. The simple method of doing this is to use the web design programming languages available to create a simple yet effective website that scales to any device you throw at it. This ultimately leads to a better experience which could help convert many customers. This is known as responsive design.

Responding to Customer Feedback

Responding to customer feedback is yet another important aspect of running a modern business. It’s all about understanding your customer’s needs and knowing how to respond to them in almost any situation. Does your customer need help to set a product up? Then you should have trained staff ready for the occasion. Do your customers have complaints? Then you’ll need someone to sift through constructive criticism and malicious comments. This can usually be done with website tools, and it’s often made easier with a dedicated platform for customer feedback. Having your business respond to feedback makes it more responsive, especially if you are using that feedback to send replies back or actively make positive changes to your company.

Responding to Customers in Need

The internet of things is wonderful. By allowing all of our devices and components to essentially connect and work in harmony, it opens up many different possibilities to connect our handheld devices to fully-functional computers. One of most interesting cases is IOT in healthcare. We can use alarms to detect whether a senior patient in a hospital or care home is having issues, and we can respond using digitals tools or we can instantly send messages to nearby carers. This is just one example, but there are many different uses for the internet of things in order to improve our business and make it more responsive to the needs of the consumer.


Using technology might put off some business owners, but they should quickly understand that it’s necessary if you want to survive in this cutthroat landscape. Responsive feedback comes with many advantages despite how much effort it would take to install a responsive system on a website. However, with some time hopefully, it will become more accessible and easier to implement in any business model or strategy.

About the author

Chloe Harwood