Website Not Making Money? Here’s what to Do

Written by Chloe Harwood

With more and more companies entering the world of online sales, it is more difficult than ever for the average online entrepreneur to make money with their ecommerce store. However, it is by no means impossible, and it’s just a matter of getting the basics right and outdoing the competition if you want your website to be a success.

If your website isn’t currently making very much money, or at least not as much money as you would like it to do. Here are some solid strategies to help you turn things around and start turning a decent profit:

Create an Inviting Shop Front

Just because your shop is online doesn’t mean that you don’t have to worry about the shop front – in fact, it might be even more important that you do so. Good web design is design that not only looks good, catches the eye and conveys some sense of your brand and what it is you do, but it also makes it easy for visitors to browse and buy too.

If you can’t create a shop front that looks good, functions well and fosters a sense of confidence in the customer that your business is legitimate, you might as well admit defeat now, that or hire a good website designer who can do it for you. The choice is yours.

Create Better Content

If you aren’t seeing many visitors your website, then there is a good chance that you either aren’t producing any unique content at all or the content you are producing simply isn’t good enough. That might sound harsh – it isn’t meant to be – but you simply cannot string a few sentences  together in a few minutes and expect it to draw people to your website. You need to carefully craft engaging, interesting and informative content that people actually seek out and which is optimized so that people can easily find it in the first place. This is something that OSO Web Studio can help you with in the early days. Eventually, though, it is a good idea for you to learn at least the basics of crafting effective web content yourself.

Price Your Goods More Effectively

This is vital to the success of any ecommerce website because if you price your goods incorrectly, no matter how many people do visit your website, no one will buy. You might think that pricing your goods effectively means pricing them cheaply, but this isn’t always the case.Of course, you need to be competitive and if you sell way higher than all of your competitors you aren’t going to make too many sales, but if you price too low, it could look suspicious to the buyer and also put them off. So, the best thing you can do is see what your competitors are doing and adjust your prices to better compete with them.

Implement Fair Delivery Costs

If you have hidden delivery costs or those costs are too high, you will see customers abandoning their carts in their droves, so always be transparent with your delivery costs and find a method of delivery that is more affordable if you want to start making money.

If you do these things, there is a good chance that your website will start making more money, but you should never be complacent and you should look at every possible angle to improve if you want to be successful i the long-term.

About the author

Chloe Harwood